Wow. I am not sure that GSK has a simple mission. They have a credo that is on their links (improving health and quality of life - do more, feel better, live longer") but the mission and strategy page reveals that they unveiled a 3 part strategy for profitability:
1. Grow a diversified global business
2. deliver more products of value
3.simplify the operating model
Not really a unifying mission statement.
Interestingly, their credo sounds pretty familiar... the mission statement at Ferrell Hospital, my employer: Dedicated to improving the health and quality of life for the people and communities we serve.
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