Vertical Integration and Outsourcing

One fine example of strategy we can see at Glaxo Smith Kline is their "Pool for Open Innvoation against neglected tropical diseases" which is a collaboration they started in 2009. Though they are only in the fine print on the Pool's website, they are in a great position to reap rewards from this group. Essentially they are allowing other researchers to use their research to help come up with new drug formulas, and are hoping that resulting medications that will be collaborative efforts will then be patented to the Pool. By taking in these other researchers through information sharing, they are outsourcing to an extent as well as vertically integrating!